Wave is a Canadian company that provides financial services and software for small businesses. Wave is headquartered in the East Bayfront neighbourhood in Toronto, Canada. The company's first product was free online accounting software designed for businesses with 1–9 employees, followed by invoicing, personal finance and receipt-scanning software (OCR). In 2012, Wave began branching into financial services, initially with Payments by Wave (credit card processing) and Payroll by Wave, followed in February 2017 by Lending by Wave, which has since been discontinued. == History == CEO Kirk Simpson and CPO James Lochrie launched Wave Accounting Inc. in July 2009, Wave Accounting launched to the public on November 16, 2010. In June 2011, Series A funding led by OMERS Ventures was closed. In September 2011, FedDev Ontario invested one million dollars in funding. In October 2011, a $5-million investment led by U.S. venture capital firm Charles River Ventures was announced. In May 2012, Wave Accounting closed its series B financing round led by The Social+Capital Partnership, with follow-on participation from Charles River Ventures and OMERS Ventures. Wave acquired a company called Small Payroll in November 2011, which was later launched as a payroll product called Wave Payroll. In February 2012, Wave officially launched Wave Payroll to the public in Canada, followed by the American release in November of the same year. In August, 2012, the company announced the acquisition of Vuru.co, an online stock-tracking service. Terms of the deal were not disclosed. In December 2012, the company rebranded itself as Wave to emphasize its broadened spectrum of services. On March 14, 2019, the company acquired Every, a Toronto-based fintech company that provides business accounts and debit cards to small businesses. On June 11, 2019, the company announced it was being acquired by tax preparation company, H&R Block, for $537 million. On June 15, 2022, Wave announced that Kirk Simpson would be leaving and being replaced as CEO by Zahir Khoja. In May 2025, US customers of Wave were transitioned to a new Payroll processing system supported by CheckHQ. The new integration improved support for US employers by handling employer tax withholding and payments in all 50 US States. == Products == The company's initial product, Accounting by Wave, is a double entry accounting tool. Services include direct bank data imports, invoicing and expense tracking, customizable chart of accounts, and journal transactions. Accounting by Wave integrates with expense tracking software Shoeboxed and e-commerce website Etsy. The next product launched was Payroll by Wave, which was launched in 2012 after the acquisition of SmallPayroll.ca. Payroll by Wave is only available in the US and Canada. Invoicing by Wave is an offshoot of the company's earlier accounting tools. Additional products launched on or shortly after the company's rebrand in December 2012 include: a credit card processing tool, Payments by Wave, built initially on integration with Stripe credit card processing. However, Wave does not report merchant fees correctly for countries where Stripe charges a tax such as GST. In these cases, the merchant fees are reported without tax and do not match your Stripe account. a receipt scanning tool, Receipts by Wave. In 2017, Wave signed an agreement to provide its platform on RBC's online business banking site. The RBC-Wave service will be co-branded. == Taxes supported == The company's software supports tax-exclusive pricing, such as U.S. sales tax, where taxes are added on top of prices quoted. This has two effects: When scanning receipts users must manually add the tax, and input the amount. When making an invoice, users must put in a price before tax, and the system will add the tax on top. This makes Wave unable to handle taxes in countries like Australia where prices must be quoted inclusive of all taxes, such as GST. There is no way to set an invoice total and have Wave calculate the tax portion as a percentage. == Pricing and business model == As of June 10, 2024, Wave offers two tiers for its software: a free Starter plan with limitations on some features, and a paid Pro plan. In addition to its paid plan, revenue from the company comes from other paid financial services the company offers: Payments by Wave: Card processing which includes debit, credit and prepaid cards as well as ACH (bank payments) in the United States. Fees are a percentage of the transaction. Payroll by Wave: Monthly subscription fee plus usage fees. Wave previously included advertising on its pages as a source of revenue. Advertising was removed in January 2017. In 2017, Wave raised $24m (USD) in funding led by NAB Ventures. In 2019, H&R Block announced the acquisition of Wave in a cash deal worth $405 million USD.
Inverse consistency
In image registration, inverse consistency measures the consistency of mappings between images produced by a registration algorithm. The inverse consistency error, introduced by Christiansen and Johnson in 2001, quantifies the distance between the composition of the mappings from each image to the other, produced by the registration procedure, and the identity function, and is used as a regularisation constraint in the loss function of many registration algorithms to enforce consistent mappings. Inverse consistency is necessary for good image registration but it is not sufficient, since a mapping can be perfectly consistent but not register the images at all. == Definition == Image registration is the process of establishing a common coordinate system between two images, and given two images I 1 : Ω 1 → R I 2 : Ω 2 → R {\displaystyle {\begin{aligned}I_{1}:\Omega _{1}\to \mathbb {R} \\I_{2}:\Omega _{2}\to \mathbb {R} \end{aligned}}} registering a source image I 1 {\displaystyle I_{1}} to a target image I 2 {\displaystyle I_{2}} consists of determining a transformation f 1 : Ω 2 → Ω 1 {\displaystyle f_{1}:\Omega _{2}\to \Omega _{1}} that maps points from the target space to the source space. An ideal registration algorithm should not be sensitive to which image in the pair is used as source or target, and the registration operator should be antisymmetric such that the mappings f 1 : Ω 2 → Ω 1 f 2 : Ω 1 → Ω 2 {\displaystyle {\begin{aligned}f_{1}:\Omega _{2}\to \Omega _{1}\\f_{2}:\Omega _{1}\to \Omega _{2}\end{aligned}}} produced when registering I 1 {\displaystyle I_{1}} to I 2 {\displaystyle I_{2}} and I 2 {\displaystyle I_{2}} to I 1 {\displaystyle I_{1}} respectively should be the inverse of each other, i.e. f 2 = f 1 − 1 {\displaystyle f_{2}=f_{1}^{-1}} and f 1 = f 2 − 1 {\displaystyle f_{1}=f_{2}^{-1}} or, equivalently, f 2 ∘ f 1 = id Ω 2 {\displaystyle f_{2}\circ f_{1}=\operatorname {id} _{\Omega _{2}}} and f 1 ∘ f 2 = id Ω 1 {\displaystyle f_{1}\circ f_{2}=\operatorname {id} _{\Omega _{1}}} , where ∘ {\displaystyle \circ } denotes the function composition operator. Real algorithms are not perfect, and when swapping the role of source and target image in a registration problem the so obtained transformations are not the inverse of each other. Inverse consistency can be enforced by adding to the loss function of the registration a symmetric regularisation term that penalises inconsistent transformations ∫ Ω 2 ‖ f 2 ( f 1 ( x ) ) − x ‖ 2 d x + ∫ Ω 1 ‖ f 1 ( f 2 ( x ) ) − x ‖ 2 d x . {\displaystyle \int _{\Omega _{2}}\left\Vert f_{2}(f_{1}(x))-x\right\Vert ^{2}\mathrm {d} x+\int _{\Omega _{1}}\left\Vert f_{1}(f_{2}(x))-x\right\Vert ^{2}\mathrm {d} x.} Inverse consistency can be used as a quality metric to evaluate image registration results. The inverse consistency error ( I C E {\displaystyle ICE} ) measures the distance between the composition of the two transforms and the identity function, and it can be formulated in terms of both average ( I C E a {\displaystyle ICE_{a}} ) or maximum ( I C E m {\displaystyle ICE_{m}} ) over a region of interest Ω {\displaystyle \Omega } of the image: I C E a = 1 ∫ Ω d x ∫ Ω ‖ f 2 ( f 1 ( x ) ) − x ‖ d x I C E m = max x ∈ Ω ‖ f 2 ( f 1 ( x ) ) − x ‖ . {\displaystyle {\begin{aligned}ICE_{a}&={\frac {1}{\int _{\Omega }\mathrm {d} x}}\int _{\Omega }\left\Vert f_{2}(f_{1}(x))-x\right\Vert \mathrm {d} x\\ICE_{m}&=\max _{x\in \Omega }\left\Vert f_{2}(f_{1}(x))-x\right\Vert .\end{aligned}}} While inverse consistency is a necessary property of good registration algorithms, inverse consistency error alone is not a sufficient metric to evaluate the quality of image registration results, since a perfectly consistent mapping, with no other constraint, may be not even close to correctly register a pair of images.
Computational theory of mind
In philosophy of mind, the computational theory of mind (CTM), also known as computationalism, is a family of views that hold that the human mind is an information processing system and that cognition and consciousness together are a form of computation. It is closely related to functionalism, a broader theory that defines mental states by what they do rather than what they are made of. == History == Warren McCulloch and Walter Pitts (1943) were the first to suggest that neural activity is computational. They argued that neural computations explain cognition. A version of the theory was put forward by Peter Putnam and Robert W. Fuller in 1964. The theory was proposed in its modern form by Hilary Putnam in 1960 and 1961, aided by his then PhD student, philosopher and cognitive scientist Jerry Fodor, who continued the research as a post-doc in the 1960s, 1970s, and 1980s. It was later criticized by Putnam himself, John Searle, and others. == Classical computational theory of mind == The CTM holds that the human mind is a computational system that is realized (i.e., physically implemented) by neural activity in the brain. The theory can be elaborated in many ways and varies largely based on how the term computation is understood. In classical computational theory of mind (CCTM), computation is modeled in terms of Turing machines which manipulate symbols according to a rule, in combination with the internal state of the machine. A Turing machine is an abstract machine with unlimited time and storage. CCTM does not pretend that the mind looks like a Turing machine, but instead uses Turing machines as a formalism. Alan Turing argued that any symbolic algorithm executed by a human brain can in theory be replicated on a Turing machine. The critical aspect of such a computational model is that it allows to abstract away from particular physical details of the machine that is implementing the computation. For example, the appropriate computation could be implemented either by silicon chips or biological neural networks, so long as there is a series of outputs based on manipulations of inputs and internal states, performed according to a rule. Computational theories of mind are often said to require mental representation because 'input' into a computation comes in the form of symbols or representations of other objects. A computer cannot compute an actual object but must interpret and represent the object in some form and then compute the representation. Unlike CTM, the representational theory of mind shifts the focus to the symbols being manipulated. This approach better accounts for systematicity and productivity. In Fodor's view, the mind is a computational system that processes the language of thought. == Variants == Connectionist computationalism models the mind as a neural network. Steven Pinker and Alan Prince distinguish two types of connectionists: eliminative and implementationist. Eliminative connectionists generally reject classical CTMs and the idea of a structured, symbolic mind, whereas implementationists view neural networks and Turing machines as two potentially complementary levels of analysis. It is indeed possible in theory to implement a neural network in a Turing machine, or a Turing machine in a neural network. Building from the tradition of McCulloch and Pitts, the computational theory of cognition (CTC) states that neural computations explain cognition. The computational theory of mind asserts that not only cognition, but also phenomenal consciousness or qualia, are computational. That is to say, CTM entails CTC. While phenomenal consciousness could fulfill some other functional role, computational theory of cognition leaves open the possibility that some aspects of the mind could be non-computational. CTC, therefore, provides an important explanatory framework for understanding neural networks, while avoiding counter-arguments that center around phenomenal consciousness. == "Computer metaphor" == Computational theory of mind is not the same as the computer metaphor, comparing the mind to a modern-day digital computer. While the computer metaphor draws an analogy between the mind as software and the brain as hardware, CTM is the claim that the mind is literally a computational system. "Computational system" is not intended to mean a modern-day electronic computer. == Pancomputationalism == CTM raises a question that remains a subject of debate: what does it take for a physical system (such as a mind, or an artificial computer) to perform computations? A very straightforward account is based on a simple mapping between abstract mathematical computations and physical systems: a system performs computation C if and only if there is a mapping between a sequence of states individuated by C and a sequence of states individuated by a physical description of the system. Putnam (1988) and Searle (1992) argue that this simple mapping account (SMA) trivializes the empirical import of computational descriptions. As Putnam put it, "everything is a Probabilistic Automaton under some Description". Even rocks, walls, and buckets of water—contrary to appearances—are computing systems. Gualtiero Piccinini identifies different versions of pancomputationalism. Searle wrote:the wall behind my back is right now implementing the WordStar program, because there is some pattern of molecule movements that is isomorphic with the formal structure of WordStar. But if the wall is implementing WordStar, if it is a big enough wall it is implementing any program, including any program implemented in the brain.In response to the trivialization criticism, and to restrict SMA, philosophers of mind have offered different accounts of computational systems. These typically include causal account, semantic account, syntactic account, and mechanistic account. Instead of a semantic restriction, the syntactic account imposes a syntactic restriction. The mechanistic account was first introduced by Gualtiero Piccinini in 2007. == Criticism == A range of arguments have been proposed against physicalist conceptions used in computational theories of mind. An early, though indirect, criticism of the computational theory of mind comes from philosopher John Searle. In his thought experiment known as the Chinese room, Searle attempts to refute the claims that artificially intelligent agents can be said to have intentionality and understanding and that these systems, because they can be said to be minds themselves, are sufficient for the study of the human mind. Searle asks us to imagine that there is a man in a room with no way of communicating with anyone or anything outside of the room except for a piece of paper with symbols written on it that is passed under the door. With the paper, the man is to use a series of provided rule books to return paper containing different symbols. Unknown to the man in the room, these symbols are of a Chinese language, and this process generates a conversation that a Chinese speaker outside of the room can actually understand. Searle contends that the man in the room does not understand the Chinese conversation. This was originally written as a repudiation of the idea that computers work like minds. Objections like Searle's might be called insufficiency objections. They claim that computational theories of mind fail because computation is insufficient to account for some capacity of the mind. Arguments from qualia, such as Frank Jackson's knowledge argument, can be understood as objections to computational theories of mind in this way—though they take aim at physicalist conceptions of the mind in general, and not computational theories specifically. Objections have also been put forth that are directly tailored for computational theories of mind. Jerry Fodor himself argues that the mind is still a very long way from having been explained by the computational theory of mind. The main reason for this shortcoming is that most cognition is abductive and global, hence sensitive to all possibly relevant background beliefs to (dis)confirm a belief. This creates, among other problems, the frame problem for the computational theory, because the relevance of a belief is not one of its local, syntactic properties but context-dependent. Putnam himself (see in particular Representation and Reality and the first part of Renewing Philosophy) became a prominent critic of computationalism for a variety of reasons, including ones related to Searle's Chinese room arguments, questions of world-word reference relations, and thoughts about the mind-body problem. Regarding functionalism in particular, Putnam has claimed along lines similar to, but more general than Searle's arguments, that the question of whether the human mind can implement computational states is not relevant to the question of the nature of mind, because "every ordinary open system realizes every abstract finite automaton." Computationalists have responded by aiming to develop criteri
Open Mind Common Sense
Open Mind Common Sense (OMCS) is an artificial intelligence project based at the Massachusetts Institute of Technology (MIT) Media Lab whose goal is to build and utilize a large commonsense knowledge base from the contributions of many thousands of people across the Web. It has been active from 1999 to 2016. Since its founding, it has accumulated more than a million English facts from over 15,000 contributors in addition to knowledge bases in other languages. Much of OMCS's software is built on three interconnected representations: the natural language corpus that people interact with directly, a semantic network built from this corpus called ConceptNet, and a matrix-based representation of ConceptNet called AnalogySpace that can infer new knowledge using dimensionality reduction. The knowledge collected by Open Mind Common Sense has enabled research projects at MIT and elsewhere. == History == The project was the brainchild of Marvin Minsky, Push Singh, Catherine Havasi, and others. Development work began in September 1999, and the project opened to the Internet a year later. Havasi described it in her dissertation as "an attempt to ... harness some of the distributed human computing power of the Internet, an idea which was then only in its early stages." The original OMCS was influenced by the website Everything2 and its predecessor, and presents a minimalist interface that is inspired by Google. Push Singh would have become a professor at the MIT Media Lab and lead the Common Sense Computing group in 2007, but committed suicide on February 28, 2006. The project is currently run by the Digital Intuition Group at the MIT Media Lab under Catherine Havasi. == Database and website == There are many different types of knowledge in OMCS. Some statements convey relationships between objects or events, expressed as simple phrases of natural language: some examples include "A coat is used for keeping warm", "The sun is very hot", and "The last thing you do when you cook dinner is wash your dishes". The database also contains information on the emotional content of situations, in such statements as "Spending time with friends causes happiness" and "Getting into a car wreck makes one angry". OMCS contains information on people's desires and goals, both large and small, such as "People want to be respected" and "People want good coffee". Originally, these statements could be entered into the Web site as unconstrained sentences of text, which had to be parsed later. The current version of the Web site collects knowledge only using more structured fill-in-the-blank templates. OMCS also makes use of data collected by the Game With a Purpose "Verbosity". In its native form, the OMCS database is simply a collection of these short sentences that convey some common knowledge. In order to use this knowledge computationally, it has to be transformed into a more structured representation. == ConceptNet == ConceptNet is a semantic network based on the information in the OMCS database. ConceptNet is expressed as a directed graph whose nodes are concepts, and whose edges are assertions of common sense about these concepts. Concepts represent sets of closely related natural language phrases, which could be noun phrases, verb phrases, adjective phrases, or clauses. ConceptNet is created from the natural-language assertions in OMCS by matching them against patterns using a shallow parser. Assertions are expressed as relations between two concepts, selected from a limited set of possible relations. The various relations represent common sentence patterns found in the OMCS corpus, and in particular, every "fill-in-the-blanks" template used on the knowledge-collection Web site is associated with a particular relation. The data structures that make up ConceptNet were significantly reorganized in 2007, and published as ConceptNet 3. The Software Agents group currently distributes a database and API for the new version 4.0. In 2010, OMCS co-founder and director Catherine Havasi, with Robyn Speer, Dennis Clark and Jason Alonso, created Luminoso, a text analytics software company that builds on ConceptNet. It uses ConceptNet as its primary lexical resource in order to help businesses make sense of and derive insight from vast amounts of qualitative data, including surveys, product reviews and social media. == Machine learning tools == The information in ConceptNet can be used as a basis for machine learning algorithms. One representation, called AnalogySpace, uses singular value decomposition to generalize and represent patterns in the knowledge in ConceptNet, in a way that can be used in AI applications. Its creators distribute a Python machine learning toolkit called Divisi for performing machine learning based on text corpora, structured knowledge bases such as ConceptNet, and combinations of the two. == Comparison to other projects == Other similar projects include Never-Ending Language Learning, Mindpixel (discontinued), Cyc, Learner, SenticNet, Freebase, YAGO, DBpedia, and Open Mind 1001 Questions, which have explored alternative approaches to collecting knowledge and providing incentive for participation. The Open Mind Common Sense project differs from Cyc because it has focused on representing the common sense knowledge it collected as English sentences, rather than using a formal logical structure. ConceptNet is described by one of its creators, Hugo Liu, as being structured more like WordNet than Cyc, due to its "emphasis on informal conceptual-connectedness over formal linguistic-rigor".
AGROVOC
AGROVOC is a multilingual controlled vocabulary covering areas of interest of the Food and Agriculture Organization of the United Nations (FAO), aiming to promote the visibility of research produced among FAO members. By March 2024, AGROVOC consisted of over 42 000 concepts and up to 1 000 000 terms in more than 42 different languages. It is a collaborative effort, the outcome of consensus among a community of experts coordinated by FAO. == History == FAO first published AGROVOC at the beginning of the 1980s in English, Spanish and French to serve as a controlled vocabulary to index publications in agricultural science and technology, especially for the International System for Agricultural Science and Technology (AGRIS). In the 1990s, AGROVOC shifted from paper printing to a digital format opting for data storage handled by a relational database. In 2004, preliminary experiments with expressing AGROVOC into the Web Ontology Language (OWL) took place. At the same time a web based editing tool was developed, then called WorkBench, nowadays VocBench. In 2009 AGROVOC became an SKOS resource. == Usage == Today, AGROVOC is available in different languages. It is employed for tagging resources, allowing searches in a specific language while providing results in many others, enhancing their visibility worldwide. Additionally, it serves for organizing knowledge to facilitate subsequent data retrieval, tagging website content for search engine discovery, standardizing agricultural information data and acting as a reference for translations. Moreover, it finds applications in fields such as data mining, big data, or artificial intelligence. Updated AGROVOC content is released once a month and is available for public use. == Maintenance == FAO coordinates the editorial activities related to the maintenance of AGROVOC. Content curation is carried out by a community of editors and institutions responsible for each of the language versions. VocBench, is the tool used to edit and maintain AGROVOC in a distributed way. FAO also facilitates the technical maintenance of AGROVOC. == Copyright and license == Copyright for AGROVOC content in FAO languages (English, French, Spanish, Arabic, Russian and Chinese) is held by FAO, while content in other languages stays with the institutions that authored it. AGROVOC thesaurus content in English, Russian, French, Spanish, Arabic and Chinese is licensed under the international Creative Commons Attribution License (CC-BY-4.0).
KidDesk
KidDesk is an alternative desktop software application. The early childhood learning company Hatch Early Childhood created KidDesk; it subsequently went to Edmark, which was bought by IBM then sold to Riverdeep (now Houghton Mifflin Harcourt Learning Technology). KidDesk is compatible with Microsoft Windows 95 and newer, as well as Apple System 7 and newer. KidDesk can be set to start when the computer starts up, and can only be exited through password entry. Adults choose what programs are included for the child to use, what icon represented the desk, and customize the software programs available for use. == History == Edmark first started shipping KidDesk in 1992. In 1993, Edmark updated KidDesk with KidDesk Family Edition for Macintosh and DOS, adding more desk accessories and desk styles (Sometimes included as a free exclusive offer with the Early Learning House and Thinkin' Things Series). In 1995, KidDesk Family Edition was enhanced for Windows 95, and released one month after the new operating system shipped. In 1998, Edmark developed KidDesk Internet Safe. The Internet Safe edition was written for Windows 95, Windows 98, and Macintosh (including OS8). In 2008, HMH ported KidDesk Family Edition was to run on Windows Vista and in 2011 version 3.07 of KidDesk Family Edition was released as part of the 'Young Explorer' suite which is fully supported on Windows XP, Windows Vista and Windows 7. == Features == A picture editor incorporated into the desk. Used both in the Adult settings menu and in the desk itself. KidDesk users can edit their user logo with a pixel grid paint program. A calendar incorporated into the desk. This allows the user to set dates that the user finds important, and allows the date to be marked with a picture or text. A password exit feature. For security reasons, the adult can set a password so that KidDesk can only be exited if it is entered. As an extra security measure, the password exit function could only be accessed if the user pressed the ctrl + alt + A keyboard buttons simultaneously. A skin changer with several themes - farm, princess, sports, ocean, etc. These themes can be changed. The e-mail and voicemail features are customizable depending on the KidDesk installation. The ability to add websites that can be accessed on KidDesk, and the ability to block hyperlinks, JavaScript, data entry, etc., on said sites was an added for the 'Internet Safe' edition released in 1998. KidDesk Internet Safe edition is available in Spanish and Brazilian-Portuguese versions. == Reception == KidDesk was given a platinum award at the 1994 Oppenheim Toy Portfolio Awards. The judges praised the program's security features allowing "configur[ation] so that kids never have access to the possibly destructive DOS prompt", and concluded that "[i]f you and your kids share a computer, you need to install Kiddesk immediately!" === Awards === Since 1992, KidDesk has won 15 major awards.
User profile
A user profile is a collection of settings and information associated with a user. It contains critical information that is used to identify an individual, such as their name, age, portrait photograph and individual characteristics such as knowledge or expertise. User profiles are most commonly present on social media websites such as Facebook, Instagram, and LinkedIn; and serve as voluntary digital identity of an individual, highlighting their key features and traits. In personal computing and operating systems, user profiles serve to categorise files, settings, and documents by individual user environments, known as 'accounts', allowing the operating system to be more friendly and catered to the user. Physical user profiles serve as identity documents such as passports, driving licenses and legal documents that are used to identify an individual under the legal system. A user profile can also be considered as the computer representation of a user model. A user model is a (data) structure that is used to capture certain characteristics about an individual user, and the process of obtaining the user profile is called user modeling or profiling. == Origin == The origin of user profiles can be traced to the origin of the passport, an identity document (ID) made mandatory in 1920, after World War I following negotiations at the League of Nations. The passport served as an official government record of an individual. Consequently, Immigration Act of 1924 was established to identify an individual's country of origin. In the 21st century, passports have now become a highly sought-after commodity as it is widely accepted as a source of verifying an individual's identity under the legal system. With the advent of digital revolution and social media websites, user profiles have transitioned to an organised group of data describing the interaction between a user and a system. Social media sites like Instagram allow individuals to create profiles that are representative of their desired personality and image. Filling all fields of profile information may not be necessary to create a meaningful self-presentation, which grants individual more control over of the identity they wish to present by displaying the most meaningful attributes. A personal user profile is a key aspect of an individual's social networking experience, around which his/her public identity is built. == Types of user profiles == A user profile can be of any format if it contains information, settings and/or characteristics specific to an individual. Most popular user profiles include those on photo and video sharing websites such as Facebook and Instagram, accounts on operating systems, such as those on Windows and MacOS and physical documents such as passports and driving licenses. === Social media === Effectively structured user profiles on social media channels such as Instagram and Facebook offer a way for people to form impressions about someone that is predictive or similarly meeting them offline. The condensed format of social media profiles allows for quick filtering of millions of profiles by matching individuals by similar characteristics and interests; information provided upon sign up. A research conducted highlights that only a "thin slice" of information is required to form an impression about an individual online (Stecher and Counts 2008). Online user profiles eliminate the complexity of interaction that is present in 'face-to-face' meetings such as behavioural, facial, and environmental information, resulting in increased predictiveness of user personality. Dating apps and websites solely rely on an individual's user profile and the information provided to form interactions and communication with others on the platform. Despite having control over presented information, lying is minimal in online dating contexts (Hancock, Toma and Ellison, 2007). Apps such as Bumble allow users to 'match' with other individuals based on their characteristics and selected filters that allow users to narrow the spectrum of search to their preference. Information for a user's profile is voluntarily specified by the user and includes information such as height, interests, photographs, gender or education. The requirement of information varies respective to each platform, and there surrounds little consensus to an appropriate amount of information for a condensed user profile. Universally, all social networking platforms display an individual's profile picture and an "about me" page that allows for self-expression. === Influencers === Influencer user profiles are third party endorsers who shape audience attitudes and decisions through social media content such as photos, blogs and tweets. Social Media Influencers (SMI) often hold a significant following on a social media platform which enables them to be recognised as opinion leaders to shape an information influence to their audience. 'Influencer marketing' industry gained prominence in 2018, when the photo sharing app Instagram crossed 1 billion users, subsequently with approximately 60,000 google search queries for 'influencer marketing' the same year. Influencer user profiles hold a unique selling point, or public personality that is unique and charismatic to the needs and wants of their target audience. SMI profiles advertise product information, latest promotions and regularly engage with their followers to maintain their online persona. Messages endorsed by social media influencers are often perceived as reliable and compelling, as a study conducted found 82% of followers were more inclined to follow the suggestions of their favorite influencer. This allows advertisers to leverage online user profiles and their audience rapport to target younger and niche audiences. According to a market survey, influencer marketing through social media profiles yields a return 11 times higher than traditional marketing, as they are more capable of communicating to a niche segment. Most popular influencers include sport starts such as Cristiano Ronaldo and Hollywood personalities such as Dwayne Johnson and Kylie Jenner each with over 200 million followers respectively. === Ecommerce === Online shopping or Ecommerce websites such as Amazon use information from a customer's user profile and interests to generate a list of recommended items to shop. Recommendation algorithms analyse user demographic data, history, and favourite artists to compile suggestions. The store rapidly adapts to changing user needs and preferences, with generation of real time results required within half of a second. New profiles naturally have limited information for algorithms to analyse, and customer data of each interaction provides valuable information which is stored as a database linked with each individual profile. User profiles on ecommerce websites also serve to improve sales of sellers as individuals are recommend products that other "customers who bought this item also bought" to widen the selection of the buyer. A study conducted found that user profiles and recommendation algorithms have significant impact on related product sales and overall spending of an individual. A process known as "collaborative filtering" tries to analyse common products of interest for an individual on the basis of views expressed by other similar behaving profiles. Features such as product ratings, seller ratings and comments allow individual user profiles to contribute to recommendation algorithms, eliminate adverse selection and contribute to shaping an online marketplace adhering to Amazons zero tolerance policy for misleading products. == Digital user profiles == Modern software and applications account for user profiles as a foundation on which a usable application is built. The structure and layout of an application such as its menus, features and controls are often derived from user's selected settings and preferences. The origin of digital user profiles in computer systems was first initiated by Windows NT that held user settings and information in a separate environment variable named %USERPROFILE% and held the framework to a user's profile root. Consequently, operating systems such as MacOS further accelerated prominence of user profiles in Mac OS X 10.0. Iterations since have been made with each operating system release with the aim to maximise user friendliness with the system. Features such as keyboard layouts, time zones, measurement units, synchronisation of different services and privacy preferences are made available during the setup of a user account on the computer === Types of accounts === ==== Administrator ==== Administrator user profiles have complete access to the system and its permissions. It is often the first user profile on a system by design, and is what allows other accounts to be created. However, since the administrator account has no restrictions, they are highly vulnerable to malware and viruses, with potential to impact all other accounts.